UBA Sierra Leone renews partnership with music star “Drizilik”, Championing Youth Financial Inclusion

UBA Sierra Leone renews partnership with music star “Drizilik”, Championing Youth Financial Inclusion

United Bank for Africa Sierra Leone (UBA-SL) is proud to announce that it has tapped Drizilik as its brand ambassador for another year. Drizilik, is an award-winning musician at the helm of Sierra Leone’s booming entertainment industry while UBA continues to create unrivaled value for customers, staff and shareholders.

The renewed partnership continues Drizilik’s role as the face of UBA SL’s Leo Chatbot and NextGen Accounts, reaffirming a shared vision to make banking services more accessible and responsive to Sierra Leone’s vibrant youth.

A Partnership Built on Innovation and Impact
The collaboration between UBA SL and Drizilik began in May 2023, with a focus on creativity, innovation, and empowering young people through accessible and engaging banking solutions. Since then, the partnership has yielded exciting campaigns, from Leo parties to campus activations, designed to promote UBA’s SL digital products and financial literacy among youth.

“We are delighted to renew our partnership with Drizilik. His influence and creativity continues to resonate with the youth market we are serving through Leo and NextGen. This renewal is a commitment to doing even more through music, movement, and meaningful engagement,” said Mohamed Alhajie Samoura, Managing Director and CEO of UBA SL.

Drizilik shared his enthusiasm about the partnership’s next phase.

“Leo and NextGen represent the future of banking in Sierra Leone which is simple, smart, and youth-driven. I’m excited to continue working with UBA SL to help young people see banking as a part of their daily lives, not just a financial transaction,” he said.

He added that with entrepreneurship on the rise and youth-led innovation gaining momentum, this partnership comes at a time when access to smart financial tools is more important than ever.

The renewal agreement promises even more dynamic campaigns including enhanced campus tours, product activations, and digital engagements aimed at deepening UBA SL’s presence in the youth market.”

The partnership between UBA SL’s tech-driven services and Drizilik’s creative influence will continue to inspire and equip the next generation of Sierra Leonean leaders.
Leo and NextGen Bring Youth Closer to Financial Services
UBA SL’s Leo Chatbot, available on WhatsApp, Facebook Messenger, Instagram, Apple Messages, and Google Business Chat, allows users to effortlessly transfer money, pay bills, and access other banking services through a simple chat interface.

Meanwhile, the NextGen Account is specially designed for students in senior secondary school, tertiary institutions, and youth corps members aged 18 to 25. With this product, UBA SL is enabling young people to experience modern banking tailored to their unique lifestyles and aspirations.

About UBA Sierra Leone
UBA Sierra Leone is a subsidiary of the pan-African financial institution, United Bank of Africa Plc.

UBA SL has received multiple prestigious awards. In 2023, The Banker, a Financial Times UK publication, named UBA SL Bank of the Year. The African Branding Agency recognised it among the Top 10 Institutions in Sierra Leone, while Samoura ranked among the Top 5 Financial Leaders.

UBA SL also won Climate Positive Bank of the Year at the 7th Environmental Care Awards, organized by Shout Climate Change Africa in partnership with the Sierra Leonean Metrological Agency and Freetown City Council. The African Ovation Awards honoured the bank of outstanding customer service and contributions to Sierra Leone’s social and economic development. Additionally, ten UBA Sierra Leone executives received the 2023 Sierra Leone Leadership Award, ranking among the Top 100 Emerging Leaders in the country.

As a trailblazer in digital banking across the continent, UBA Sierra Leone is committed to providing secure, innovative, and youth-friendly financial services.