Insights into how we’ve become Africa’s Global bank. UBA has been serving businesses and communities of Africa for 70 years.
70 years of uninterrupted banking operations
Currently, UBA has 19 African subsidiaries, contributing about 20% of the Group’s balance sheet, with a target of contributing 50%. We’re on a quest to build the strongest domestic and African brands.
United Bank for Africa (Sierra Leone) Limited pioneered the entry of a new generation of foreign banks into the country in January 2005.
The presence of UBA Sierra Leone in the banking industry in Sierra Leone over the last thirteen years has galvanized banking onto a higher performance level where competition and innovation in responding to the needs of the customer have become the driving force of the industry.
About UBA Brand
The UBA logo is distinctive, simple, elegant, vibrant and memorable, combining the mustard seed legacy of Standard Trust Bank with the unique typographic UBA logo in predominant red on white.
A Statement From The Group Managing Director/CEO
Our strategic intent is to be the leading financial services institution in Africa by 2020. Our corporate statement focuses on how we intend to drive this; the statement ‘Excellent Services… Delivered’ demonstrates the required focus on our customer regardless of sector or segment.
To further re-enforce this, we have introduced a new set of company values – Enterprise, Excellence and Execution. These values drive the behaviour of over 20,000 direct and support staff across the globe in our organization.
As GMD/CEO of this trusted bank, my focus is on ensuring we:
- – Place the customer first always
- – Work with motivated and productive people; and
- – Consistently create value for all our stakeholders
UBA is Africa’s global bank and our promise is to continue to work hard to remain relevant in a fast and changing world. Having the right technology, channels and platforms to deliver the ease of banking to all our customers regardless of size or objective. We want to be the bank for generations, both young and old alike.– Kennedy Uzoka